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Assistant Director for Enrollment Marketing and CRM Operations

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Please see Special Instructions for more details.

Please complete the online application and be prepared to attach required documents. For references, please include names and current contact information of three professional references. References will be used with discretion late in the process. Successful candidates must pass a comprehensive background check (including criminal), university judiciary review, and driving record audit. Position will remain open until filled. For full consideration, please apply by December 10, 2017.

Posting Details

Applications will be accepted until midnight (Eastern Time Zone) on the 'Posting End Date' shown below.

Position Information

Job Title Assistant Director for Enrollment Marketing and CRM Operations
Applications Accepted From Public: Open to the public
Special Instructions to Applicants

Please complete the online application and be prepared to attach required documents. For references, please include names and current contact information of three professional references. References will be used with discretion late in the process. Successful candidates must pass a comprehensive background check (including criminal), university judiciary review, and driving record audit.

Position will remain open until filled. For full consideration, please apply by December 10, 2017.

This position is eligible for the following benefits: Level 1 - Medical/Rx, Vision, Dental, Ortho; Winter Break Closure; Holidays Paid; Basic/Supp/Dep Life; Educ. Benefits; Sick Leave; Vacation; Retirement
Posting Number 20161300S
Job Description

The Assistant Director for Enrollment Marketing and CRM is responsible for supporting the recruitment operations for Athens and eCampus through Undergraduate Admissions, including the successful implementation and ongoing project management for the university’s constituent relationship management system (CRM), as well as development, execution, and analysis of mixed-media, data-driven targeted recruitment communication campaigns.

Under the direction of the Director of Enrollment Marketing and CRM Operations, the position supports the implementation of data-informed and systems-based solutions to facilitate the execution of outreach, recruitment travel, territory management, recruitment communication, campus visit programming, volunteer management, yield programming, faculty and staff recruitment efforts, and reporting and analysis on behalf of Ohio University’s Undergraduate Admissions . The incumbent is responsible for identifying opportunities to leverage current and new technologies for greatest effectiveness in recruitment operations.

The position represents the University both on- and off-campus by providing counseling and advice on a range of admission and enrollment processes to a wide variety of constituents, including prospective students and their families, secondary and post-secondary school personnel, community-based organizations, and other individuals or organizations involved in the college selection process. The incumbent develops and executes recruitment plans for an assigned territory or population, including programs and travel activities around Ohio and nationally.

1. Recruitment Operations:
- Support the successful implementation and ongoing project management for the university’s constituent relationship management system (currently, Technolutions Slate) and associated systems, by monitoring system integrity and quality control, managing or supporting the execution of printed and electronic communication campaigns, and managing secure roles, permissions, and work-spaces.
- Under the direction of the Director of Enrollment Marketing and CRM Operations, coordinate administrative functions associated with the constituent relationship management system, including testing and upgrades with the CRM, management of system integrations with the university’s student information system and various third party vendors.
- Configure Slate instance to meet the needs of Undergraduate Admissions while ensuring data integrity throughout all instances of the CRM.
- Prepare and maintain comprehensive training documentation pertaining to the systems and associated processes, and train university personnel.

2. Communication Campaign Management
- Under the direction of the Director of Enrollment Marketing and CRM Operations, the position supports the ongoing development and management of mixed-media, data-driven targeted recruitment and admissions communication plans executed within the CRM for Undergraduate Admissions, serving multiple constituencies, including prospective students, parents, school counselors, volunteers, other influencers, and the university community at large.
- Counsel and provide recommendations to other communication staff and academic unit personnel on best practices and procedures as they pertain to recruitment, mass marketing, and electronic communication, in addition to ensuring compliance with associated regulations and policies. Assists department and functional leaders on the development and monitoring of quality assurance of all recruitment communications for Undergraduate Admissions.
- Researches, conceptualizes, designs, and creates highly visible recruitment communication materials in coordination with coordination with other communication staff and academic unit personnel.

3. Lead Generation, Inquiry Management and Fulfillment, and Reporting:
- Under the direction of the Director of Enrollment Marketing and CRM Operations, support the management of inquiry fulfillment and yield logistics, including the development and execution of postal and electronic campaigns for the regional campuses.
- Manage the receipt and processing of admissions inquiries generated by lead delivery services, including automated, manual, recurring, and/or adhoc data imports to the CRM.
Develop routine and special reports utilizing available reporting tools within the CRM.

4. Recruitment
- Represent the University both on- and off-campus to a wide variety of constituents, including prospective students and their families, secondary and postsecondary school personnel, community-based organizations, and other individuals or organizations involved in the college selection process.
- Counsel and advise constituents on a range of admission and enrollment processes. Maintain thorough knowledge of trends in the field of admissions, and advise constituents on the breadth and depth of opportunities available at OHIO.
- Evaluate applications and supplemental materials for the purposes of making admission decisions. Conduct thorough, holistic, selective review of an applicant’s candidacy. Determine necessary documentation to support an admission decision and recommends appropriate alternative pathways when admission cannot be offered.
- Plan and implement recruitment activities for an assigned territory or population, including programs and travel activities around Ohio and nationally.

Minimum Qualifications

Bachelor’s degree required by start date.

Valid driver’s license required; ability to travel independently.

A minimum of 3 years of related work experience.

Working knowledge of concepts, practices and procedures and ability to use in varied situations.

Ability to anticipate and resolve issues with internal and external constituents in a variety of situations.

Must have the ability to understand and abide by the Statements and Principles of Good Practice of the National Association for College Admission Counseling.

Ability to act independently and autonomously as an agent of and positive reflection of Ohio University, Undergraduate Admissions, and/or the Office of Regional Higher Education.

Ability to pass a comprehensive background check (including criminal), university judiciary review, and driving record audit.

Preferred Qualifications

Master’s degree preferred.

Proficiency in basic SQL.

Experience in developing reports to support business analytics.

Experience with Technolutions Slate or similar customer relationship management (CRM) system.

Department Admissions
Pay Rate

Commensurate with education and experience. Employees also enjoy a generous benefits package including health benefits, paid time off, and education benefits for employees and qualified dependents.

Job Open Date 11/09/2017
Posting Close Date

Position will remain open until filled. For full consideration, please apply by December 18, 2017.

Job Category Administrative - Exempt-Salaried
Months 12
Planning Unit Office of the Provost
Work Schedule

M – F; 8-5; some evenings and weekends.

Campus Athens
Expected hours worked per week 40+
Expected duration of assignment ongoing
Applicants may contact this person if they have questions about this position. Linda Jones, jonesl1@ohio.edu, 740-593-4386
Diversity Statement

Ohio University is committed to creating a respectful and inclusive educational and workplace environment. Ohio University is an equal access/equal opportunity and affirmative action employer with a strong commitment to building and maintaining a diverse workforce. Women, persons of color, persons with disabilities, and veterans are encouraged to apply. Ohio University is a member of the OH/Western PA/WV Higher Education Recruitment Consortium. www.ohwpawvherc.org

Job Information

Employment Type Full-Time Regular
Job Family/Subfamily Communications & Marketing-General Communications
Career Track & Level IC 3
Pay Grade CA&P|16|

Clery Act Crime Statistics

Clery Act Crime Statistics

To view the Clery Act Compliance Report Click here

Applicant Documents

Required Documents
  1. Resume/Curriculum Vitae
  2. Cover Letter
  3. References
Optional Documents

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a valid driver's license?
    • Yes
    • No
  2. * Please indicate your level of education achieved:
    • No Degree
    • Associate's degree
    • Bachelor's Degree in hand currently or by start date
    • Master's Degree
    • Ph.D. or other terminal degree
  3. * Do you have any public speaking experience?
    • Yes
    • No
  4. * If you have public speaking experience, please indicate level of proficiency.
    • No experience
    • Beginner
    • Intermediate
    • Advanced
  5. * Please indicate your level of related work experience.
    • None
    • Less than one year
    • At least one year but less than three years
    • At least three years but less than five
    • Five or more years
  6. * Please describe your experience, if any, working with diverse populations.

    (Open Ended Question)

  7. * Indicate your level of experience with Microsoft Word.
    • None
    • Beginner
    • Intermediate
    • Advanced
  8. * Indicate your level of experience with Microsoft Excel.
    • None
    • Beginner
    • Intermediate
    • Advanced
  9. * Indicate your level of experience with PeopleSoft, SIS or similar student information system.
    • None
    • Beginner
    • Intermediate
    • Advanced
  10. * Indicate your level of experience with Technolutions Slate or similar customer relationship management (CRM) system.
    • None
    • Beginner
    • Intermediate
    • Advanced
  11. * Indicate your level of experience with Oracle Business Intelligence or a similar business analytics system.
    • None
    • Beginner
    • Intermediate
    • Advanced
  12. * Do you have the ability to understand and abide by the Statements and Principles of Good Practice of the National Association for College Admission Counseling?
    • Yes
    • No
  13. * Indicate your level of proficiency with SQL.
    • None
    • Beginner
    • Intermediate
    • Advanced